Research and sourcing
Scientific claims should rely on GIA, Gem-A, recognised laboratories, peer-reviewed journals, geological surveys and university research. Seller copy may provide leads but is not treated as scientific authority.
First-hand observations and supplier information are labelled as such. A citation supports only the claim it actually addresses.
Commercial independence
The site may sell gemstones while publishing educational material about them. Commercial relationships, supplied samples and relevant conflicts should be disclosed beside the work they affect.
Editorial pages are not rewritten around stock merely to create search traffic.
Corrections and updates
Substantive corrections are made promptly and dated. Meaningful updates change the page’s updated date; routine deployments do not.
Readers can report an error through the contact page with the page URL and supporting evidence.